LVMH Strengthens Its Ownership of Loro Piana to 94%
The connection between LVMH Moët Hennessy Louis Vuitton and the Italian luxury brand Loro Piana has deepened significantly.
On Tuesday, the prestigious French luxury conglomerate announced that it has completed a partial buyout of shares owned by the Loro Piana family, a move that initially took place in 2025.
LVMH has successfully increased its stake from 85 percent to an impressive 94 percent by acquiring an additional 9 percent of shares for 1 billion euros through the exercise of a call option. This acquisition was made in line with the terms of the original agreement under which Loro Piana joined the LVMH family back in 2013. As a result of this transaction, Loro Piana is now valued at approximately 11 billion euros.
This strategic move underscores LVMH's confidence in Loro Piana's future potential and growth trajectory. Although LVMH does not disclose sales figures by individual brands, it is believed that Loro Piana’s value has quadrupled since it became part of the group over a decade ago.
Maria Luisa and Pier Luigi Loro Piana will continue their roles on the brand's board of directors, ensuring that the heritage of the maison is preserved while also playing an active role in guiding the strategic direction of the brand moving forward, as confirmed by LVMH.
The journey began in 2013 when LVMH acquired an 80 percent share in Loro Piana for 2 billion euros, resulting in an enterprise value of 2.7 billion euros at that time.
The legacy of Loro Piana traces back to the early 19th century when the family began trading in wool and fine textiles in Trivero, northern Italy. Pietro Loro Piana launched the company as a wool mill in 1924 in Quarona, Italy. By the mid-1940s, Franco Loro Piana expanded the business internationally by exporting luxury textiles, a practice that his sons Sergio and Pier Luigi further developed during the 1970s as they took over the reins of the company. Sergio passed away in 2013 at the age of 65. Together, the siblings have played a crucial role in growing the company, which boasts a history spanning six generations, and they have alternated the positions of chairman and CEO every three years.
Today, Loro Piana offers a range of exclusive ready-to-wear collections for both men and women, designed by an in-house creative team, and has also achieved success in the interiors market. The brand manufactures luxury textiles both for its own collections and as a supplier to high-end fashion houses.
Last year, reflecting the significance of Loro Piana within the LVMH portfolio, Frédéric Arnault was appointed CEO, stepping up from his previous position as CEO of LVMH Watches. He took over at a time when Loro Piana was reportedly experiencing double-digit growth rates.
Frédéric is the second youngest son of Bernard Arnault, the chairman and CEO of LVMH, and he also holds a position on LVMH’s executive committee. He succeeded Damien Bertrand, who was appointed deputy CEO of Louis Vuitton.
Currently, Loro Piana stands as the third-largest entity within LVMH's fashion and leather goods division, trailing only behind the iconic brands Louis Vuitton and Dior. Market analysts estimate that Loro Piana generates approximately 2.5 billion euros in revenue.
It is reported that the brand's profits have reached levels comparable to its revenues at the time of LVMH's initial acquisition in 2013. Antoine Arnault, the eldest son of Bernard Arnault, serves as chairman, overseeing the brand's integration into the larger LVMH group.
Bertrand, who joined the company in 2021 following Fabio d’Angelantonio's departure, focused on enhancing brand prestige, product quality, and craftsmanship, positioning Loro Piana as a leader in fiber expertise. He fostered closer collaboration between the menswear and womenswear lines, jointly developing the collections while also expanding the brand’s offerings in leather goods and homeware.
Loro Piana is renowned for sourcing finest materials, including vicuña from Peru, cashmere from Mongolia, and some of the rarest wools from New Zealand and Australia. This commitment to excellence has been driven by Pier Luigi Loro Piana, whose extensive knowledge, passion, and dedication to textiles is unparalleled.
In 1997, the company established the annual Record Bale Award to promote the quest for ever-finer merino wool fibers. Additionally, in 2008, the company created the Franco Loro Piana Reserve in the Lucana region of Peru, contributing significantly to the conservation efforts for the vicuña species.
As part of its centennial celebrations in 2024, Loro Piana released "Master of Fibres," a book published by Assouline and penned by Nicholas Foulkes, highlighting the brand's most significant milestones. This project took nearly three years to complete and is available in two editions.
Among the events commemorating its 100th anniversary, Loro Piana hosted the exhibition "If You Know, You Know. Loro Piana’s Quest for Excellence" at the Museum of Art Pudong in Shanghai. This exhibition detailed the brand’s rich family legacy, textile know-how, fashion expertise, connections to China, and its dedication to the arts across 15 galleries.
Loro Piana is also actively reassessing its store network. For instance, in November, it expanded its New Bond Street store in London, adding approximately 2,000 square feet to reach a total of 5,650 square feet all on a single level.
In 2024, the brand opened a flagship store on Rodeo Drive in Los Angeles, featuring a stunning facade adorned with glazed ceramic tiles crafted by a Tuscan manufacturer, inspired by the soft, flowing textures of Loro Piana’s fabrics. These tiles, in various shades of the brand's signature kummel color, shift in appearance depending on the lighting.
Loro Piana first entered the U.S. market in the 1960s by exporting fabrics. It wasn’t until 1994 that the company opened a showroom and office in a townhouse on 61st Street, nestled between Park Avenue and Madison Avenue in New York City, gradually transitioning to selling clothing and marking its first retail presence. The brand's first official store launched four years later in Milan on Via Montenapoleone.
